Instilling The Right Values. Parental control is a concept that refers to keeping an eye on your child while they are online when you are not present. These controls give the parent, who has a master account with their internet service provider, the ability to exercise control over their child’s individual allowances. This provides many parents with some kind of protection when their child is online. With an increasing number of children of younger ages becoming online, the need for and importance of this control is expanding.